- Homeschool Aficionado Newsletter
- Posts
- The Secret Ingredient in Every Cup of Coffee
The Secret Ingredient in Every Cup of Coffee
Why Relationships Matter More Than the Product You Sell

What if your child grew up to build a business that didn’t just sell something—but changed lives?
Jeff Carroll, owner of Java Jeff, never set out to build a coffee empire. He set out to build relationships. The first cup of coffee I ever drank—years before I knew him—came from his company. But that coffee was just the introduction. The real richness is in the story.
His business began in 1976 with his father, grounded in relationships they had nurtured over years. When his father passed, Jeff kept going. He infused his company with faith, integrity, and the belief that “you’re only as good as how you respond when there’s a problem.”
What makes Java Jeff stand out isn’t just the coffee or the tea (which, by the way, is phenomenal). It’s that every packet comes with a story—a legacy—and a cross, not just on the packaging, but in the heart of the business.

Jeff’s motto? “We’re not selling coffee. We’re sharing life.”
👉 Ask yourself: Are you building relationships that will outlast your curriculum and career? Teach your children that what they create should be grounded in service, love, and integrity.
👉 Subscribe to our newsletter to hear more stories of homeschool families who are changing the world.
👉 Share this with another parent who needs to be reminded: the most important thing you’re building isn’t a transcript—it’s a legacy.
“Let each of you look not only to his own interests, but also to the interests of others.” — Philippians 2:4